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Get Ahead of the Crowd: Top Strategies to Preorder iPhone 15 and New Apple Watch Series with Best Bargains – Insights

Jason Hiner/ZDNET

Apple’s highly anticipated fall event happened earlier this week, which means there are plenty of new devices to shop. During the nearly two-hour event, Apple announced the latest iPhone 15 lineup, the Apple Watch Series 9, the Apple Watch Ultra 2, and technically new (but not really) AirPods Pro with a USB-C charging case.

It’s important to note that all of the devices announced this week feature USB-C charging, something that Apple was forced to do by the European Union’s decree that – by the end of 2024 – all smartphones and tablets must use the same USB-C connector.

Also: Everything Apple just announced: iPhone 15, Apple Watch Ultra 2, AirPods

Preorders for all the devices have already begun, with the iPhone 15 series, Apple Watches, and AirPods preorders on Friday, September 15, and open sales starting on Friday, September 22.

Here’s where you can preorder the latest Apple products, as well as where to find the best deals to save on your investments.

Disclaimer: This post includes affiliate links

If you click on a link and make a purchase, I may receive a commission at no extra cost to you.

iPhone 15 and iPhone 15 Plus

June Wan/ZDNET

Apple’s entry-level iPhone models received new upgrades like a Dynamic Island display, new cameras, and, of course, USB-C charging . You can expect the iPhone 15 and iPhone 15 Plus to be available in five new colors: yellow, pink, green, black, and white.

Also: Apple iPhone 15 hands-on: New features left me with no Pro model envy at all

PREORDER NOW Apple Store The iPhone 15 and iPhone 15 Plus are available for preorder now, starting at $799 and $899, respectively. On the Apple Store, you can also get up to $800 off on a new iPhone 15 or iPhone 15 Plus when you trade in an iPhone 11 or newer model. View at Apple PREORDER NOW Best Buy Preorder for the iPhone 15 and iPhone 15 Plus starts Friday, September 15, at Best Buy. View at Best Buy PREORDER NOW Verizon New or existing Verizon customers adding a new line on the Unlimited Ultimate plan can get up to $1,000 off the new iPhone 15 line-up when you trade in any old iPhone in any condition. If you are already a Verizon customer and are looking to upgrade, you can get up to $830 off the iPhone 15 line-up with select trade-in and select Unlimited plans. View at Verizon PREORDER NOW AT&T At AT&T, both new and existing customers can get the new iPhone 15 through the carrier, as long as they have an eligible trade-in. View at AT&T

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iPhone 15 Pro and iPhone 15 Pro Max

June Wan/ZDNET

Meanwhile, Apple’s more premium iPhone models have a new Titanium design that’s lighter and more durable, as well as a more powerfulA17 Pro chip . The iPhone 15 Pro and iPhone 15 Pro Max also replace the mute-switch toggle with a customizable Action Button and the Lightning charger with USB-C charging (that promises to charge faster, too).

Also: My iPhone 15 Pro Max hands-on: The 5 biggest reasons to upgrade

PREORDER NOW Apple Store The iPhone 15 Pro and iPhone 15 Pro Max are available to preorder on Friday, September 15, starting at $999 and $1,199, respectively. On the Apple Store, you can also get up to $1,000 off on a new iPhone 15 Pro or iPhone 15 Pro Max when you trade in an iPhone 11 or newer model. View at Apple PREORDER NOW Best Buy Preorder for the iPhone 15 Pro and iPhone 15 Pro Max starts Friday, September 15, at Best Buy. View at Best Buy PREORDER NOW Verizon New or existing Verizon customers adding a new line on the Unlimited Ultimate plan can get up to $1,000 off the new iPhone 15 line-up when you trade in any old iPhone in any condition. If you are already a Verizon customer and are looking to upgrade, you can get up to $830 off the iPhone 15 line-up with select trade-in and select Unlimited plans. View at Verizon PREORDER NOW T-Mobile New and existing T-Mobile customers can get the iPhone 15 Pro for free (via 24 monthly bill credits when you trade in an eligible device on a Go5G Plus or Go5G Next plan). View at T-mobile PREORDER NOW AT&T New and existing customers at AT&T can get the iPhone 15 Pro for $1,000 off when they bring in an eligible trade-in. View at AT&T

Apple Watch Series 9

Jason Hiner/ZDNET

The new Apple Watch Series 9 promises an improved S9 processor and a new pink color. Apple also announced the new S9 SIP, which the company calls “the most powerful watch chip yet.” The chip promises big boosts in performance, along with the ability for Siri requests to be processed directly on the watch, a new double-tap feature (using just your fingers), and more.

Also: Apple Watch Series 9: Top 4 new features we’re excited about

PREORDER NOW Apple Store The Apple Watch Series 9 is available to preorder now and will be available officially on Friday, September 22. Pricing starts at $399. View at Apple PREORDER NOW Best Buy Preorder for the Apple Watch Series 9 starts Friday, September 15, at Best Buy. View at Best Buy PREORDER NOW Verizon At Verizon, you can get the new Apple Watch Series 9 for less than $6 a month when you purchase select iPhones (with qualified watch trade-in). View at Verizon PREORDER NOW AT&T AT&T is offering a sort of “Buy one, get one free” deal for all Apple Watches. When you buy an Apple Watch Series 9, you can get the second one for $300 off. View at AT&T

Apple Watch Ultra 2

Jason Hiner/ZDNET

Apple announced the Apple Watch Ultra last year, and this year, the Apple Watch Ultra 2 is getting upgrades like the S9 chip, new cycling features, a flashlight boost, and more.

Also: Apple Watch Ultra 2 vs. Ultra: Is it time to upgrade?

PREORDER NOW Apple Store The Apple Watch Ultra 2 is available to preorder now, and will be officially available on Friday, September 22. It starts at $799. View at Apple PREORDER NOW Best Buy Preorder for the Apple Watch Ultra 2 starts Friday, September 15, at Best Buy. View at Best Buy PREORDER NOW Verizon At Verizon, you can get the new Apple Watch Ultra 2 for $14 a month when you purchase select iPhones (with qualified watch trade-in). View at Verizon